Solutions



Welcome to Varsity Street, your premier partner in the ever-evolving world of college athletics.



What we do for the university around NIL and the athletes


In the fast-paced landscape of sports and compliance, navigating the complexities of marketing for the athlete or the university can be daunting. That's where we come in. At Varsity Street, we offer more than just guidance; we offer a roadmap to success. Our comprehensive operational guidance, strategic planning, and athlete education services are tailored to empower you to seize every opportunity, maximize your earning potential, and build a sustainable brand that transcends the game.


Comprehensive Operational Guidance

From contract negotiation to independent business education, our team of experts provides unparalleled support every step of the way. We understand the intricacies of the business world and are dedicated to helping you make informed decisions that align with your goals and values.


At Varsity Street, we're passionate about educating and developing athletes with the knowledge and skills they need to turn their business dreams into reality. Our basic business education program is designed to demystify the world of business and provide practical guidance on how to navigate the complexities of entrepreneurship with confidence and clarity.


Road Map Development

Identifying the right strategy, structure and processes is the key to every business opportunity. Our basic business education program helps unlock and develop a business strategy that leads to a step-by-step format for the entire team to follow. From understanding market dynamics to mastering operational management, we cover all the essentials you need to know to launch and grow a thriving business in today's college marketplace.



If I'm an athlete, what do I care about?


Strategic and Operational Planning

Success in the college environment requires more than just talent — it requires strategy and a standard of operations. Our strategic planning services are designed to help you identify your unique strengths, leverage your platform effectively, and capitalize on operational standards that meet the emerging trends that keep you ahead of the competition.


Education and Development

Knowledge is power. That's why we prioritize athlete education, equipping you with the tools and resources you need to navigate the ever-changing landscape of fast changing business model.


At Varsity Street, we believe in the development of operational processes that educate, inform, and establish consistency. That's why we're thrilled to introduce our cutting-edge education program, designed to equip departments with the business knowledge, operational standards, and confidence they need to thrive in today's ever-evolving landscape.